GenCell Energy revealed today (August 9) it has entered a market cooperation with electrical and extra-low voltage (ELV) systems engineering provider, Milani S.p.A. to maximise the European market reach of its clean power solutions.

Having already successfully deployed its first GenCell BOX back-up power system at its headquarters in Milan, Italy, Milani has already demonstrated how solutions integrating GenCell and its own technologies can deliver building decarbonisation.

The GenCell Backup Operations eXtender (BOX) is powered by an alkaline fuel cell that can offer long-duration 5kW back-up power for a range of applications. The Israel-based firm has already established North American partnerships seeing the deployment of its technology.

Read more: GenCell partners with RedHawk Energy to deliver hydrogen fuel cell backup power for US markets

Read more: GenCell establishes Canadian partnership to grow North American presence

Oreste Milani, CEO of Milani S.p.A., said, “In alignment with our 360° solution strategy, and in compliance with environmental, social and governmental (ESG) regulations and policies that are becoming increasingly strict in cities across Europe, we have made a strategic decision to incorporate GenCell’s innovative, zero-emission fuel cell technologies into our solution portfolio to deliver resilient, sustainable decarbonisation systems to our C&I customers and to significantly grow our joint install base.”

Rami Reshef, CEO of GenCell, added, “We are extremely encouraged by the interest and cooperation we are receiving from the proficient and experienced energy engineers at Milani.

“With deep knowledge of European design and engineering preferences, culture and market trends and a proactive 360◦ approach to customers and designers that combines business initiative and creativity with tested, certified methods and practices, we believe that Milani has the “X factor” that GenCell invests in all our solutions and programs to go the extra mile; together we will successfully drive urban decarbonisation across European cities to advance our shared carbon neutrality objectives.”


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