This new agreement marks a vital milestone in Coca-Cola’s transition to zero-emission technologies and reducing the carbon emissions of the supply chain.

With the creation of the consortium, consisting of main hauliers Italtrans, Number1, Casilli Enterprise and Favaro Servizi, London-based energy transition adviser Ikigai Capital (IKIGAI) and green energy development company NVA, the parties will aim to decarbonise its road transport operations as part of their 2040 net zero objective.

As part of the agreement, the consortium will aim to create a net zero transport procurement, investment, and implementation project for vehicles, fuels, and related infrastructure.

The first phase of the project will entail a feasibility study to understand the dynamics of road transport for CCHBC and to create Net Zero-aligned alternative solutions including the upstream and downstream infrastructure ecosystem necessary to decarbonise such a hard to abate area for CCHBC.

A pilot project will be developed by the consortium which will include the creation of a multi fuels hub with hydrogen and biogas expected to be central to the development.

Manuel Biella, Director of Italian Supply Chain, said, “We recognise the enormous challenges to achieve net zero emissions in the road transport sector, but we also know that the change is needed now, and we want to be leading the way.

“That’s why Coca-Cola HBC Italia is committed to supporting this project and our hauliers in their decarbonisation journey and invest resources to lead the way and become an example for a sustainable logistics sector.”

Roberto Castiglioni, Co-founder and CEO of Ikigai Capital, said, “We don’t believe there is a silver bullet to decarbonise the transport sector; we believe we need a silver bucket, different solutions for different applications.

“That’s why we believe multi fuel hubs are the answer and we are eager to export our model to Italy with such a forward-thinking client like CCHBC. It’s all about understanding the real-life challenges through data analysis, having a holistic and technology-agnostic approach, while delivering value to all of the project stakeholders.”

North American Hydrogen Summit  

H2 View is taking its events platform to America’s original clean hydrogen hub of California. Together with the California Fuel Cell Partnership (CaFCP), we will stage our North American Hydrogen Summit in San Francisco on July 14-15.

As our summit theme Building Bridges: Hydrogen hubs and investment suggests, the event will explore the $8bn of funding announced to create at least four regional hydrogen hubs in the US. These hubs will turbo-charge the nation’s progress toward heavy trucking and industrial sectors that run without producing carbon pollution – and they may just provide the path forward to a hydrogen-fuelled future.

With California and Texas vying to be America’s hydrogen capital today, where are the hubs of tomorrow? Further still, what can other states, and countries, learn from California’s success story? And how can we build bridges to a successful flow of international investment?

If you are a member of the CaFCP, be sure to grab your ticket at a discounted rate with a code that can be provided to you by the events team.

Full information about this event including attendance and sponsorship packages can be found here.