In distinctive green and white livery, the JCB Backhoe Loader made its way along the Mall in London, UK towards Buckingham Palace during the Platinum Jubilee Pageant.

Developed in top secret by the Staffordshire-based manufacturer, the machine had its first major public outing on a world stage.

Lord Anthony Bamford, Chairperson of JCB, said, “I was immensely proud to see JCB’s first hydrogen powered product take centre stage at the Platinum Jubilee Pageant to mark Her Majesty the Queen’s 70-year reign.

“So much has happened over the past seven decades and the jubilee has now focused minds on the need to take greater care of the environment in the future.

“I was so pleased to share at the Pageant how we are focusing on the development of JCB machines powered by hydrogen, which will drive us towards a zero-carbon future.”

The stately launch comes after Lord Bamford, challenged the company’s engineers to develop a hydrogen combustion engine, to help accelerate the UK’s emission reduction targets.

JCB announced it was investing £100m to develop hydrogen engines to be used in a variety of mobility applications and support the UK’s Net Zero ambitions.

Read more:  JCB investing £100m in developing super-efficient hydrogen engines

H2 View understands JCB also unveiled its second prototype during the pageant: a Loadall telescopic handler.


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