In hopes of promoting hydrogen cars to meet California Governor Gavin Newsom’s 2035 zero emission vehicle goals, the TV advert will run on channels in the Sacramento area for approximately one month.

Read more: Only zero-emission car sales in California by 2035

The TV adverts runs alongside the Coalition’s digital promotions, that have been running online, as well as on social media, featuring the same message.

Members of the California Hydrogen Coalition include Air Liquide, FirstElement Fuel, Hyundai, Shell, and Toyota.

The Coalition dedicates itself to enabling California’s transition to zero-emission vehicles by expanding the availability of reliable, convenient, and affordable hydrogen refuelling.

North American Hydrogen Summit  

H2 View is taking its events platform to America’s original clean hydrogen hub of California. Together with the California Fuel Cell Partnership (CaFCP), we will stage our North American Hydrogen Summit in San Francisco on July 14-15.

As our summit theme Building Bridges: Hydrogen hubs and investment suggests, the event will explore the $8bn of funding announced to create at least four regional hydrogen hubs in the US. These hubs will turbo-charge the nation’s progress toward heavy trucking and industrial sectors that run without producing carbon pollution – and they may just provide the path forward to a hydrogen-fuelled future.

With California and Texas vying to be America’s hydrogen capital today, where are the hubs of tomorrow? Further still, what can other states, and countries, learn from California’s success story? And how can we build bridges to a successful flow of international investment?

If you are a member of the CaFCP, be sure to grab your ticket at a discounted rate with a code that can be provided to you by the events team.

Full information about this event including attendance and sponsorship packages can be found here.