NEOM is situated in the deserts and will be used as a means to promote sustainable living whilst additionally highlighting the positive impact hydrogen can have on society.
Extreme E has said that the opportunity to host the opener with NEOM supports the company’s vision of building a high-performance ecosystem to attract significant interest and help build out the green economy.
The international racing competitions five-race voyage will continue to highlight the impact of climate change and human interference in some of the most remarkable, remote locations in the world and promote the adoption of electric vehicles in the fight to help preserve the environment and protect the planet.
Nadhmi Al-Nasr, CEO of NEOM, said, “NEOM has made no secret of its desire to promote sustainability and raise awareness around some of the world’s most pressing challenges, such as climate change and nature conservation.
“We feel hosting an innovative racing event such as Extreme E in a region dedicated to pioneering clean technology and mobility solutions perfectly manifests our goals.
“In keeping with our approach to encouraging talent development and diversity, we are delighted to welcome the drivers, both male and female, the Extreme E team, and leading experts to NEOM.
“Sport is an important sector for NEOM and will be key in creating a new form of liveability and driving economic growth. In particular, adventure sport offerings will be a major contributor to the visitor economy.”
Alejandro Agag, CEO and Founder of Extreme E, said, “Taking the championship to NEOM for our desert location will be an exciting moment, as NEOM’s long-term plans are very much in keeping with the ethos of Extreme E – it is attempting to do something that’s never been done before and comes at a time when the world needs fresh thinking and new solutions.”
Extreme E: A new era of motorsport
It’s going to be a spectacular, captivating, narrative-driven adventure telling the story of the effects of climate change and human activity on stunning, remote locations around the world. And in a months’ time, off-road electric series Extreme E will head to Saudi Arabia for the first of that five-race global voyage that will span four continents.
The rally championship will use a hydrogen fuel cell generator, designed and engineered by AFC Energy, to remotely charge its race fleet using zero-emission energy, marking a revolutionary first in international motorsport.
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